BREAKING NEWS: Website SEO Audit TELLS ALL…
A website audit is a good start to getting to really know how your website is performing. When audited properly, it gives you a clear idea if your website is structured properly, if it’s secure, what keywords your website holds and if customers are searching for you the way you think they are, it tells you about meta tags and alt tags, whether or not your site is mobile capable, and I could go on in paragraph form all day about the benefits, but you can get the a bulleted list here:
- Broken links
- Duplicate page titles & descriptions
- Duplicate page content
- Image Compression Suggestions
- Alt tags & meta descriptions
- Keywords & Keyword Phrases
- Site Security
- Social Media
- Site Speed
- of Backlinks
- Mobile Compatibility
- Indexed Pages
- Site Structure
So, what exactly is a website audit?
A website audit process that pulls analytical details about your site that indicates where your website stands in term of performance (speed, links, all the works).
A website audit can be used for a various number of decision factors when your considering website enhancements and regular maintenance. Yes, you have to take care of your site – it’s much like having a moody houseplant.
ENHANCING CUSTOMER EXPERIENCE
To meet the expectations of today’s crowd (you know, the ones that can have a phone in-hand at every moment while doing practically anything) – your website has to be obviously mobile-friendly and super fast. That means compress your images, make your page titles short and sweet (yet catchy), pay attention to how people are searching for you within Google, you need quality content, broken links and 404 pages are not frowned upon, and your website needs to be easy to operate… and that’s only to name a few.
SEARCH ENGINE OPTIMIZATION
SEO is important, and it has both technical and content related processes intertwined to help improve the quality of your website. To optimize your site based on how search engines and users identify it, you have to have a clear idea as to what keywords and keyword phrases your focusing on, who your trying to target, and how much time and resources are you willing to spend? You can audit your website yourself or have a professional do it for you – but it needs to be done, and relatively often. Some marketing professionals suggest to audit your site twice a year; however, I have found that having a quarterly report is most beneficial to most clients.